Tag: Serene

Province Honours Late NSAC Copresident

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first_imgA street in Perennia Innovation Park in Bible Hill is being renamed in honour of the late Bernie MacDonald, a guiding force at the Nova Scotia Agricultural College for 18 years. Innovation Drive, which runs past the Perennia Innovation Centre and services Perennia and Department of Agriculture buildings in the park, will now be called Dr. Bernie MacDonald Drive. “Bernie was instrumental in helping to shape the Nova Scotia Agricultural College into the world-class institution it is today,” said Agriculture Minister Keith Colwell. “He also played an invaluable role in the merger of Dalhousie University and the NSAC to create the Dalhousie Agricultural Campus.” Mr. MacDonald passed away Jan. 15, 2013. He was an educator for more than four decades, including nearly 20 years at the Nova Scotia Teachers College, where he served as acting principal, and many years as a high school teacher. He was co-president of NSAC when he retired in 2012. “Bernie was passionate about education and inspirational to students and staff,” said Mr. Colwell. “It is only fitting to honour him with this road, which services a business park dedicated to agricultural innovation and the future of our agricultural industry.” Perennia is an agri-food and bio-resource company that combines the resources of AgraPoint, the Atlantic Bioventures Centre and the Perennia Innovation Centre. It is a Crown agency owned by the Province of Nova Scotia.last_img read more

Warner Bros and Christianfocused marketing firm promoting Man of Steel from the

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AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to RedditRedditShare to 電子郵件Email Warner Bros. and Christian-focused marketing firm promoting ‘Man of Steel’ from the pulpit by Derrik J. Lang, The Associated Press Posted Jun 19, 2013 12:06 pm MDT LOS ANGELES, Calif. – Seems Warner Bros. has taken movie marketing to a whole new level — even higher than a bird or a plane.The studio enlisted Christian-focused firm Grace Hill Media to promote “Man of Steel” to faith-based groups by inviting them to early screenings and creating trailers that highlight the film’s religious themes. They also enlisted Craig Detweiler, a Pepperdine University professor and author of “Into the Dark: Seeing the Sacred in the Top Films of the 21st Century,” to create a Superman-centric sermon outline for pastors titled “Jesus: The Original Superhero.”“Let’s consider how Superman’s humble origins, his high calling and his transforming sacrifice point us towards Jesus, the original superhero,” the notes read.The tale of Superman has long been associated with religious allegories. “Man of Steel,” which stars British actor Henry Cavill in the titular role, doesn’t shy away from that theme, including portraying the character as 33 years old, having him seek counsel at a church in a time of crisis and forming a cross-like pose while floating in space.“I just felt like you could be cute with it and pretend like it doesn’t exist, but what that does is hold back the mythology of Superman,” said “Man of Steel” director Zack Snyder in an interview to promote the film earlier this month.Snyder added, “Comic books are our mythology now. We don’t really have gods that we believe in that live up on a mountain. We barely believe in the gods that we have, and I just feel like Superman allows us to explain the modern world.”Hollywood studios frequently market movies to specific religious and cultural groups. Warner Bros. previously marketed films like “The Blind Side,” ”The Notebook,” ”The Book of Eli” and the “Harry Potter” series — but not “Green Lantern” — to faith-based groups.“Man of Steel” earned $116.6 million in its opening weekend at the box office, giving it the biggest all-time opening in June, as well as the second largest opening of the year behind “Iron Man 3.”___Online:http://manofsteelresources.comhttp://manofsteel.warnerbros.com___Follow AP Entertainment Writer Derrik J. Lang on Twitter at http://www.twitter.com/derrikjlang . read more